A common myth of real estate is that homes don’t sell during winter. Nothing could be further from the truth. In fact, I find that the serious buyers are more active during the winter months. Think about it…would you brave the cold and yucky weather for something you really weren’t serious about? Since the buyers do tend to be serious about purchasing, home owners can capitalize on a few tips to set their home apart from the others.
- Clear snow and ice away from walkways and stairs. If you live in an area with lots of snow and ice, keep walking areas salted and shoveled. Buyers and agents want to see that your home is well maintained, and, of course, you’re not likely to “wow” anyone if they fall on the way in and break a leg.
- Stage it outside. Even if the grass is brown and the patio is snow-covered, you can still do some outdoor staging. Tasteful winter wreaths and garlands can make your home seem welcoming. Just like inside the house, pick decorations that will appeal to a wide variety of buyers — blow-up snow globes and giant plastic Santas are no-nos. It adds to clutter & unless they buyer’s last name is Griswold, gaudy decorations are a surefire way to kill the deal.
- Make it cozy. When it’s cold outside, a toasty, warm interior is sure to appeal to buyers. If you have a wood or gas stove or fireplace, a showing or open house is the perfect time to light it up and show it off. Burn some scented candles and place warm, fuzzy throws on the furniture to make your house seem even homier.
- Clean up your windows. In the winter, dull & dusty windows can go unnoticed. Making them sparkling clean will let much-needed light in. You can have a gorgeous room, but if the windows are dirty, it won’t matter. Pull back dark window treatments and add a shade or valance for a touch of color. Or, you can also replace window treatments with white sheers for an elegant look.